Chief Innovation Officer
Melanie Martin (she/her), the BMA’s Chief Innovation Officer, heads the Marketing & Experience Division, leading the Museum’s efforts in marketing, communications, visitor services, information technology, digital media, and creative services. She joined the BMA from the United States Holocaust Memorial Museum in Washington D.C., where she managed digital products and user research. Prior to the Holocaust Museum, Martin was the Director of Digital Products for Washingtonian Magazine. Martin has an MA in communication, culture & technology from Georgetown University and a BA in fine art and communication from Mount St. Mary’s University. She teaches Applied Marketing Analytics in Georgetown’s School of Continuing Studies and has taught courses in web design, production, and strategy at American University’s School of Communications.