Director of Interpretation
Verónica Betancourt (she/they) sets the strategy for exhibition and collection interpretation at the BMA, in close collaboration with curatorial colleagues. Her work touches every gallery, shaping label copy, multichannel videos, and soundscapes, to create accessible and engaging experiences for visitors. Her museum career began in the Modern and Contemporary curatorial department at the National Gallery of Art, then moved to Education at the Wexner Center for the Arts, and the Walters Art Museum, where she co-curated Transformation: Art of the Americas.
As a researcher and practitioner, Verónica is known for her work in culturally responsive visitor studies, gallery teaching, and interpretation. She has been invited to speak to museum professionals and students at institutions including the National Museum of the American Latino, Harvard University, Johns Hopkins University, Morgan State University, and the Association for Art Museum Interpretation. Her publications have contributed to theorizing and developing culturally responsive visitor studies, especially as related to Latinx visitors and organizational change. Her doctoral study, “Visiting while Latinx: An Intersectional Analysis of the Experiences of Subjectivity among Latinx Visitors to Encyclopedic Art Museums,” won the 2020 Elliot Eisner Dissertation Award from the National Art Education Association for the best dissertation in the field. Verónica earned her PhD and MA in art education at The Ohio State University and holds a BA in art history from Swarthmore College.